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Reputation & Privacy News Archive - 2021 - Page 2

Found 14 matches. Showing page 2 of 2.

Are spy pixels a threat to online privacy?

The steady move from marketing in traditional media to online platforms has always been accompanied by the development of assistive technologies. From cookies to the creation of psychometric profiles for individual users, marketers and advertisers are constantly searching for ways to refine their approach based on the characteristics of those... READ MORE

War on the influencer: ASA rules on using filters

Over the last few weeks, the new generation of celebrity, “the influencers”, have come under increasing scrutiny. You may remember the barrage of newspaper articles criticising influencers for making unavoidable “work trips” to Dubai which of course, as any busy business professional will know, involves multiple pictures... READ MORE

How to remove defamatory online reviews

Key to the reputation of any business is how their service is viewed by consumers. Whilst previously conceptions could be cultivated through word of mouth or direct advertising, the rise of review sites has fundamentally altered the landscape. Now, potential consumers are able to peruse hundreds of testimonials of former customers with just... READ MORE

Social media at a crossroads

Like almost all social media platforms, Twitter was originally designed with a purely social purpose. By posting status updates, users could communicate, keep in touch with distant friends and share what they had been getting up to. 15 years later, the platform is almost entirely unrecognisable. With over 300 million users, spanning... READ MORE
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