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As a leading media lawyer, Alex regularly secures withdrawals or amendments prior to publication and broadcast, as well as combatting unwanted media attention and defending her clients against national newspapers, websites, and social media. Alex has extensive experience advising on threats to personal and corporate identities, including those from disgruntled employees.

As one of the sharpest, well-informed lawyers in her field (Citywealth), Alex regularly works on noteworthy, highly sensitive and urgent cases, across a broad spectrum of matters. The team regularly represents high-profile individuals facing a threat to their reputation, including:

  • Easyjet founder, Sir Stelios Haji-Ioannou, during his defamation claim against The Telegraph.
  • A high-profile sportsman, who needed protection from blackmail threats. Following McCreadys involvement, the issue was settled confidentially within 24 hours.
  • A senior executive facing a campaign of harassment. The case included a High Court victory featuring the very rare, discretionary decision to permit an extension of the one-year limitation period for libel.

Alexs impressive reputation also attracts high profile clients with international connections:

  • In the week leading up to the publication of the Pandora papers, Alex worked for several clients, including a global firm, to ensure reporting remained fair, accurate and balanced.
  • Assisting with a multi-jurisdictional divorce case, likely to constitute one of the largest post-Brexit divorce disputes, providing a media strategy to a client of the firms Family Department.
  • Advising a prominent Middle Eastern Royal family facing a social media campaign of harassment and defamation from a high-profile critic.
  • Acting for a billionaire entrepreneur to respond to false allegations of corruption in the press, following an investigation by the OCCRP.
  • Representing an international hedge fund, in rebutting defamatory allegations of criminality made against them in prominent European newspapers.

Alexs success is in part due to her multi-disciplinary and collaborative approach to her clients issues, including in times of crisis. Particularly with the big-ticket cases, her team joins forces with other departments, including family, criminal and civil litigation, handling all aspects of a clients case. She also works collaboratively with other specialist advisors, such as PR and online reputation management companies, to get her clients the very best result.

Complex LEGAL matter coordinator

We understand that our clients legal needs can be complex, requiring specialist advice in several areas. Our multi-disciplinary offering ensures that we offer holistic advice, handling all aspects of your case in one place. Alex leads on our complex legal matters and coordinates the different departments to provide comprehensive and innovative solutions, including:

  • Corporate and commercial
  • Litigation
  • Property
  • Criminal
  • Divorce
  • Children matters


Alex has been recognised as a true leader in her field, appearing in:

  • Spears Reputation Managers Index
  • Top Recommended individual in the 2021 edition of the Spears 500
  • Citywealth Leaders list
  • Future Leaders list
  • Future Leaders Top 100 list.
  • Top 100 Private Client Lawyers List
  • The Legal 500, which notes how Alex manage(s) complex problems sensitively and discreetly

In 2019, Alex was listed in Management Todays 35 under 35 celebrating Britains top women business leaders. 


Alex gained a 2:1 in Law from Queens College, Cambridge, and completed her LPC with Distinction at the College of Law.


Alexs expertise and vast knowledge in reputation and privacy law means that she is highly sort after for media commentary in both press and broadcast. Her opinions are regularly requested by ITV News, BBC News, Talk Radio, in The Telegraph and in Citywealth. Notably, Alex appeared on ITV News flagship programme to discuss Harry and Meghans interview with Oprah on CBS, and most recently has become the press go-to expert on the Prince Andrew situation, with her comments featured on BBC Newsnight and in the Daily Mail News and International Business Times UK.

Alexs expert commentary was also heavily sought upon Prince Andrew reaching a settlement with Virginia Giuffre, where was features in over 200 pieces of national and syndicated national and international coverage recorded including The New York Times,  The Express, The Standard, The Independent, The Daily Mail and others.

Thought leadership from Alex demonstrates her expansive knowledge of the reputation and privacy issues her ultra-high net worth and high-profile clients face, with recent examples:


Email Alex at [email protected]

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“Britain's Top Divorce Lawyer”
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“Diva of Divorce For The Super Rich”
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“Rolls Royce service from start to finish”
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We offer a free consultation to suitable clients, typically those where the family's net assets are in excess of £1m or the combined income is in excess of £150,000

Telephone 020 7404 9390 Phone lines are open 24 hours
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Vardags is one of the UK’s top divorce law firms. We specialise in complex, high net worth and international cases. Our President Ayesha Vardag has been widely described as “Britain’s Top Divorce Lawyer” and the “Diva of Divorce”.

Our divorce solicitors have been involved in some of the highest profile cases of recent years at all levels up to the Supreme Court. Most of our cases are managed discreetly and are kept out of the media, but we are adept at managing the press if necessary.

Our top divorce lawyers have acted for or against financiers, entrepreneurs, footballers, celebrities, members of royal families, and the aristocracy. We fight hard where necessary but negotiate to get the best result whenever possible.


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