Vardags Corporate Social Responsibility
Vardags seeks to engender a culture of corporate social responsibility with direct participation of its team members in charitable events. Where possible, we try to align our events with the interests and enthusiasms of our staff members so that they can really put heart and soul into it and so that the social responsibility projects are integrated into our team building development.
Last year Vardags sponsored and participated heavily in the organisation of the Hampshire Festival of Music of the Golden Age. As a firm with a strong tradition of music and musicians within its ranks: it teamed up with Spin-out strategy and Forte Financial for a charitable concert that both promoted early music, bringing renaissance and baroque music into one of the great private homes of Hampshire with a ticketed event which raised significant funds both for St Johns Ambulance and for the repairs to one of the local churches. The Vardags team turned up to the event in force to serve guests drinks and canapés and to entertain them generally in an evening that was an overall social salon experience than a mere concert. The firm, working with the Director of Spin-out strategy, Stephen Bence, himself a musician, took pains to ensure that the musicians involved were not only world class but also young and inspiring. The event was a huge success and it is the firm’s intention to assist with the organisation of more of these. The firm designed a website for the event as well as co-sponsoring payment for musicians and for light supper refreshments for the ticketed guests.
Ayesha Vardag’s success as a business woman is an inspiration for young entrepreneurs starting out in London. In March Vardags sponsored an event entitled ‘Chinese Women, British Success: A forum to inspire Chinese women in the UK’. The evening was held at the prestigious Asia House, a magnificent neo-classical town house nestled in the Adams brothers 1770 development of the Duke of Portland’s Marylebone Estate. Our own Director of Strategy Stephen Bence began proceedings with an introduction and welcome. This was followed by talks from young professional Chinese women speaking on their success in business and offering their tips and advice to a bevy of eager entrepreneurs. The evening was a great success and a report of the evening can be viewed in English here and in Chinese here.
Vardags is also a significant benefactor of the charity Children with Cancer via its participation in the annual Opera at Syon project which Children with Cancer organises. The Chairman, Ayesha Vardag is a member of the Opera at Syon Committee and the firm assists the event by way of organisational time contribution on the Committee and also by way of purchasing numerous tickets for the event and providing auction prizes.
Vardags is also keen to sponsor the individual charitable activities of its members – for example one member of the team recently undertook the 100 mile London to Brighton cycle ride to raise money for the Samaritans which was sponsored by the firm and various other members of the firm have undertaken similar sorts of activities also sponsored by the firm.