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Ayesha Vardag features in business success guide, ‘This Book Will Make You Successful’

Ayesha Vardag features in business success guide, ‘This Book Will Make You Successful’

Ayesha Vardag, President and Founder of Vardags, has featured in the newly published business success guide, ‘This Book Will Make You Successful’.

Jo Usmar interviews professionals across all fields of expertise for her popular series.  Drawing from extensive experience negotiating on behalf in and out of the courtroom, Ayesha’s comments appear in a chapter advising on negotiating stances and strategy and how not to alienate the other side.

In the book Ayesha explains the importance of good negotiation:

“Strong negotiation means you get what you want and make the other side feel like they’re getting enough of what they want too, so they buy into the deal.”

Published by Quercus, it is part of a six part series of straight-talking practical guides.

Illustration courtesy of Siaron Hughes

Illustration courtesy of Siaron Hughes

Thea Dunne
Thea joined Vardags in September 2016. She read English at Trinity College, Cambridge and previously interned at Christie’s Auction House.

As a student she founded a fine art society, held life drawing sessions, wrote poetry and plays and edited the student newspaper. She was involved in theatre productions, strictly only ever backstage, and took courses in Spanish and Arabic.

Thea grew up moving around and has lived in Germany, Spain and Penang, Malaysia. In her final years at school she volunteered at a school on a Rohingya refugee camp at weekends. She enjoys opera, world theatre and travel, and has a particular fixation with nineteenth-century novels.  

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